Entity SEO · South Africa
Don't just rank for keywords. Be recognised as the real business behind them
Google doesn't just match words anymore, it maps real businesses into a database of known entities. We make sure yours is correctly identified, verified, and connected, so Google and AI search know exactly who you are.
Sound familiar?
Why ranking isn't the same as being recognised
Google doesn't fully recognise you
Your website ranks for some searches, but Google still doesn't confidently understand who you are as a real business, separate from just a page of text.
No Knowledge Panel
Even businesses ranking on page 1 for their own name often have no Knowledge Panel, the info box that builds instant trust and credibility in search results.
AI search doesn't cite you
Tools like ChatGPT, Gemini, and AI Overviews increasingly answer questions directly. If Google can't confidently identify your business as an entity, these tools skip you entirely.
Inconsistent listings everywhere
Your name, address, or description differs slightly across your website, social profiles, and directories, quietly weakening every signal instead of reinforcing it.
How it works
A one-time foundational setup
We audit your current entity signals, set up Organization schema on your website, correct or create your Google Business Profile, LinkedIn, and Facebook, and link them all together, so every platform confirms the same, consistent business. The full breakdown covers exactly what's included.
See the full breakdown →Questions
Frequently asked
How is this different from regular SEO?
Regular SEO optimises individual pages to match search terms. Entity SEO works at the business level, making sure Google recognises GroundWork Digital (or your business) as one consistent, verified entity across your website, social profiles, and Google's own systems, not just a collection of ranking pages.
Do I need this if I'm already doing SEO?
They're complementary, not competing. Traditional SEO gets your pages found. Entity SEO makes sure Google trusts and correctly identifies the business behind those pages, which increasingly affects rankings, AI citations, and whether you get a Knowledge Panel at all.
What's a Knowledge Panel, and can you guarantee one?
It's the info box that can appear on the right of Google search results, showing your logo, description, and links. No agency can guarantee one, Google generates them algorithmically, but strong entity signals are what makes a business eligible in the first place.
What's actually involved in the setup?
Organization schema markup on your website, setting up or correcting Google Business Profile, LinkedIn, and Facebook with identical details, linking them all together, and where relevant, a Wikidata entry, one of the direct sources Google's Knowledge Graph pulls from.
How long before this makes a difference?
Some elements, like schema markup, take effect as soon as Google recrawls your site, typically days to a few weeks. Broader recognition, Knowledge Panels, AI citations, builds over months as your entity signals accumulate and stay consistent.
Can this be added to my existing SEO work?
Yes. Entity SEO setup is a one-time foundational project that complements an existing Visibility package or Growth retainer rather than replacing either.
Want Google to actually know who you are?
Get a free audit of your current entity signals and we'll show you exactly what's missing.